Spyder Sports

branding Campaign

CONCEPT

We provided brand strategy and visual branding development for Spyder Sports to further extend their reach beyond winter sports into the active wear and lifestyle market.

CREATIVE

It was our goal to create a campaign that can truly capture the adventurous spirit of the brand and apply that to Spyder's new high adrenaline sports wear.

IMPACT

The final product featuring world class athletes such as American cyclist Taylor Eisenhart and world climbing champion Kim Ja-In in their peak performance representing the true "limitless" spirit of Spyder Sports.